The Portfolio
I cut my teeth in graphic and general web design but nowadays I specialize in design systems and UX. I started working at USAA in 2016 and due to corporate privacy policies this portfolio pretty much stops in ’16 since I am restricted from publicly displaying any USAA design work that is not readily available on USAA.com or the USAA app. Feel free to message me for password protected examples of my extensive design system and user experience work.
View or download the PDF version of this portfolio here.
Star Wars Swag
With the excitement for the premier of Episode VII mounting, it was time to design some Han and Leia Star Wars swag. Get yourself some Shirts and stickers. Various sizes of The Princess and The Scoundrel prints are also available.
![Princess/Scoundrel art prints](http://locascioinc.com/wp-content/uploads/2015/02/scoundrel-princess-prints.jpg?w=357&h=305&crop=1)
![Princess/Scoundrel Stickers](http://locascioinc.com/wp-content/uploads/2015/09/han-leia-blasters.jpg?w=610&h=305&crop=1)
![Star Wars swag](http://locascioinc.com/wp-content/uploads/2015/02/Han-Leia-T-Shirts-MockUp_Front.jpg?w=971&h=534&crop=1)
Artpace Website
Artpace.com needed a fresh look and a better data architecture system to effectively catalogue and display 20 years’ worth of artists and artwork. I applied my skills and expertise in wire framing, IA planning, art direction, graphics, photography, and front-end design.
![Responsive Design](http://locascioinc.com/wp-content/uploads/2015/02/Artpace-Mockups.png?w=971&h=462&crop=1)
Artpace Ads
Modular, Swiss Design inspired layouts to run in SA Current magazine. Type driven designs were picked to stand out in the sea of poorly chosen, stock photography ads…
![Vertical Half Page Ad](http://locascioinc.com/wp-content/uploads/2015/02/Artpace_Vert_Half_Page.jpg?w=321&h=646&crop=1)
![Full Page Ad](http://locascioinc.com/wp-content/uploads/2015/02/Artpace-Full-Page.jpg?w=646&h=646&crop=1)
WWF Poster
Concepts for a tiger extinction awareness campaign by the World Wide Fund for Nature.
![U.S. Spec Poster](http://locascioinc.com/wp-content/uploads/2015/02/WWF_painted_cat.jpg?w=516&h=645&crop=1)
![Euro Spec Poster](http://locascioinc.com/wp-content/uploads/2015/02/WWF_Rorschach.jpg?w=451&h=645&crop=1)
J.A.M. Eats
A small, independent kitchen that produces all natural foods for local farmer’s markets. A warm and trustworthy feeling brand that provides the level of professionalism and uniqueness needed to draw in customers from the other homemade goods vendors.
![JAM-Eats-Branding JAM-Eats-Branding](http://locascioinc.com/wp-content/uploads/2015/02/JAM-Eats-Branding.jpg?w=492&h=637&crop=1)
![Labels](http://locascioinc.com/wp-content/uploads/2015/02/JAM-Eats-Labels.jpg?w=475&h=317&crop=1)
![Stickers](http://locascioinc.com/wp-content/uploads/2015/02/JAM-Eats-Stickers.jpg?w=475&h=316&crop=1)
St. George Episcopal School & Church Websites
SaintGeorgeSchool.org and SaintGeorgeChurch.org needed updated, responsive websites to show off the new campus and branding. Using WordPress, they were built to be easily maintained, updated, and expanded. I applied my skills and expertise in wire framing, IA planning, art direction, graphics, photography, and front-end design.
![Responsive Design](http://locascioinc.com/wp-content/uploads/2015/02/StGeorge-Mockups.png?w=971&h=462&crop=1)
Summit Oak Homes
This home builder needed a complete rebrand to apply to trucks, a slew of different signs, a stationery package, and much more. The modern, abstracted home logo paired with clean, extended Helvetica Neue typography gave the brand the look it needed to target a more upscale market of custom home building.
Branding and stationery
Some small businesses just need a sweet logo, some branding direction, and a few pieces of stationery to let customers and clients know they mean business (pun). Here are a few examples of businesses taking their marketing to the next level.
![Logo and Typography](http://locascioinc.com/wp-content/uploads/2015/02/Wallis-Landworks-Logo.jpg?w=689&h=519&crop=1)
![Letterhead, Invoice, and Business Card](http://locascioinc.com/wp-content/uploads/2015/02/Wallis-Landworks-Stationery.jpg?w=278&h=305&crop=1)
![Logo and Typography](http://locascioinc.com/wp-content/uploads/2015/02/High_Orbit_Logo.jpg?w=278&h=210&crop=1)
![Letterhead and Business Card](http://locascioinc.com/wp-content/uploads/2015/02/High_Orbit_Stationery.jpg?w=359&h=394&crop=1)
![Logo and Typography](http://locascioinc.com/wp-content/uploads/2015/02/Music-Place_logo.jpg?w=359&h=270&crop=1)
![Letterhead, Business Card, and No.10 Envelope](http://locascioinc.com/wp-content/uploads/2015/02/Music-Place-Stationery.jpg?w=608&h=668&crop=1)
![Valadez Fitness Logo](http://locascioinc.com/wp-content/uploads/2015/02/Valadez-Fitness-Logo.jpg?w=573&h=432&crop=1)
![Business Cards and Window Decal](http://locascioinc.com/wp-content/uploads/2015/02/Valadez-Fitness-Pieces.jpg?w=394&h=432&crop=1)
![Window Decal](http://locascioinc.com/wp-content/uploads/2015/02/Valadez_Window_Sticker.jpg?w=971&h=662&crop=1)
Logo Samples
The clients that simply wanted a new logo…
![Payroll Logic Logo](http://locascioinc.com/wp-content/uploads/2015/02/Payroll-Logic-Logo-1.jpg?w=444&h=266&crop=1)
![](http://locascioinc.com/wp-content/uploads/2015/02/waffles-logo-1.jpg?w=523&h=266&crop=1)
![Downtown New Braunfels Logo](http://locascioinc.com/wp-content/uploads/2015/02/DTNB_Logo-1.jpg?w=971&h=424&crop=1)
![Conch Co. Logo](http://locascioinc.com/wp-content/uploads/2015/02/Conch_Co_Logo-1.jpg?w=484&h=211&crop=1)
![FPSNB Logo](http://locascioinc.com/wp-content/uploads/2015/02/FPSNB_Logo-1.jpg?w=483&h=211&crop=1)
OnControl Powered Bone Access
Vidacare needed a substantial brand refresh for it’s OnControl product line. The refresh spanned virtually every piece of packaging, labeling, and marketing collateral in OnControl’s repertoire. An extensive list of components were also produced for multiple tradeshow campaigns for three different target audiences in both the US and Europe.
![Interventional News Full Page Ad](http://locascioinc.com/wp-content/uploads/2015/02/Interventional_News_full_page_ad.jpg?w=597&h=780&crop=1)
![ISS Tradeshow Booth Graphic](http://locascioinc.com/wp-content/uploads/2015/02/ISS-Tradeshow-Booth.jpg?w=370&h=370&crop=1)
![CAP Tradeshow Bag Insert](http://locascioinc.com/wp-content/uploads/2015/02/CAP-tradeshow-bag-insert.jpg?w=370&h=406&crop=1)
![CAP Tradeshow Booth Graphic](http://locascioinc.com/wp-content/uploads/2015/02/CAP-Tradeshow-Booth.jpg?w=506&h=506&crop=1)
![Bone Marrow Biopsy General Brochure](http://locascioinc.com/wp-content/uploads/2015/02/Bone-Marrow-Biopsy-General-Brochure.jpg?w=461&h=506&crop=1)
The Enthusiast
An automotive coffee table book that focuses on the lost art of driving manual transmission cars and how driving can be much more than simply getting from A to B. All original interviews and photography from car shows to race tracks with drivers and their manual machines.
Cool detail:
Shift pattern cutout in cover with silver metallic accent.
![The Enthusiast - Cover](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC00391.jpg?w=428&h=323&crop=1)
![The Enthusiast - Flyleaf](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC04235.jpg?w=539&h=323&crop=1)
![The Enthusiast - Title Page](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC00403.jpg?w=971&h=356&crop=1)
![The Enthusiast - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC04232.jpg?w=234&h=140&crop=1)
![The Enthusiast - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC00388.jpg?w=211&h=140&crop=1)
![The Enthusiast - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC04233.jpg?w=234&h=140&crop=1)
![The Enthusiast - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/the_enthusiastDSC00399.jpg?w=280&h=140&crop=1)
Beasts of Burden
Another automotive coffee table book that explores the ironic love and neglect that is bestowed on work trucks and the unique patinas that only these kinds of vehicles develop. All original interviews and photography of vintage work trucks and their masters.
Cool detail:
The covers are actually printed on metal so the book feels cold and metallic.
![Beasts of Burden - Cover](http://locascioinc.com/wp-content/uploads/2015/02/beast_of_burdenDSC00404.jpg?w=375&h=362&crop=1)
![Beasts of Burden - Full Spread Macro](http://locascioinc.com/wp-content/uploads/2015/02/beast_of_burdenDSC04245.jpg?w=592&h=362&crop=1)
![Beasts of Burden - Title Page](http://locascioinc.com/wp-content/uploads/2015/02/beast_of_burdenDSC04238.jpg?w=971&h=356&crop=1)
![Beasts of Burden - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/beast_of_burdenDSC00407.jpg?w=638&h=425&crop=1)
![Beasts of Burden - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/beast_of_burdenDSC04244.jpg?w=329&h=201&crop=1)
![Beasts of Burden - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/beast_of_burdenDSC00409.jpg?w=329&h=220&crop=1)
![Beasts of Burden - Interior Page](http://locascioinc.com/wp-content/uploads/2015/02/beast_of-burdenDSC00408.jpg?w=971&h=647&crop=1)